Budweiser says World Cup beer restrictions ‘beyond our control’
19 November 2022, Qatar, Al-Ruwais: Soccer, preparation for the World Cup in Qatar, Germany national team, training at Al-Shamal Stadium, players and coaches of the German national soccer team stand together. The parent company of American beer giant Budweiser said Friday that restrictions at World Cup matches were “beyond our control,” after the Federation International de Football Association (FIFA) and host nation Qatar announced beer sales around stadiums would not be allowed.
Budweiser, a major World Cup sponsor owned by beer maker AB InBev, was to exclusively sell alcoholic beer within the ticketed perimeter surrounding each of the eight stadiums three hours before and one hour after each game.
The company acknowledged the decision taken just days before the first match kickoff ...